TABLE 7-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 7-1, which of the following questions in the survey will not likely induce a measurement error?
A) How many times have you illegally copied copyrighted sporting events?
B) What is your exact annual income?
C) How many times have you brought the DVD player back for service?
D) How many times have you failed to set the time on the DVD player?

Question

Quizplus · Accepted Answer

This question asks about a specific behavior related to the product (bringing it back for service), without any potential for bias or social desirability. The other questions (A, B, and D) may induce measurement errors due to their sensitive or potentially embarrassing nature, or because they are subjective and may be influenced by social desirability or respondent bias.

TABLE 7-1 The Manager of the Customer Service Division of a Major