You are interested in buying a laptop computer. Your list of considerations include the computer's speed in processing data, its weight, screen size, and price. You consider a number of different models, and narrow your list based on speed and monitor screen size, then finally select a model to buy based on its weight and price. In this decision, weight and price are examples of:
A) order qualifiers.
B) a needs assessment.
C) order winners.
D) a mission statement.

Question

Quizplus · Accepted Answer

Weight and price are examples of order winners, which are specific product characteristics that differentiate the chosen model from its competitors and are important to the customer's purchasing decision. In this case, speed and monitor screen size were order qualifiers, which are minimum product requirements necessary to be considered by the customer.

You Are Interested in Buying a Laptop Computer