An accounting professor realizes she is woefully inadequate at performing research. She discusses the art of research with a colleague and gains important insights that permit her to establish a research agenda. This is an example of:
A) competitive benchmarking.
B) functional benchmarking.
C) internal benchmarking.
D) generic benchmarking.

Question

Quizplus · Accepted Answer

This is an example of internal benchmarking, as the professor is seeking advice and guidance from a colleague within her own organization to improve her research skills. Competitive benchmarking involves comparing performance to industry competitors, functional benchmarking involves comparing processes with similar functions in other organizations, and generic benchmarking involves comparing processes with unrelated organizations to identify best practices.

An Accounting Professor Realizes She Is Woefully Inadequate at Performing