Suppliers can gain power from a number of sources in the buyer / supplier relationship. When a supplier values identification with a buyer, this is called a(n) ________ source of power.
A) expert
B) reward
C) referent
D) legal

Question

Quizplus · Accepted Answer

The described source of power, where a supplier values identification with a buyer, is known as referent power. Expert power comes from the supplier's knowledge or expertise in a certain area, reward power is based on the supplier's ability to offer incentives or benefits, and legal power refers to a supplier's ability to use legal means to exert power over a buyer.

Suppliers Can Gain Power from a Number of Sources in the Buyer