Which of the following characteristics makes revenue management UNATTRACTIVE to organizations that have perishable inventory?
A) Demand cannot be segmented.
B) Service can be sold in advance of consumption.
C) Capacity is relatively fixed.
D) Variable costs are low and fixed costs are high.
E) Demand fluctuates.

Question

Quizplus · Accepted Answer

Revenue management is less attractive to organizations that cannot segment demand because the ability to differentiate prices among different customer segments is a key component of effective revenue management strategies.

Which of the Following Characteristics Makes Revenue Management UNATTRACTIVE to Organizations