Which of the following product development strategies has the highest product development risk?
A) acquiring the developer
B) alliances
C) joint ventures
D) new internally developed products
E) purchasing technology

Question

Quizplus · Accepted Answer

New internally developed products have the highest product development risk as it involves a completely new and untested idea or concept, which may or may not succeed in the market. Acquiring the developer, alliances, joint ventures, and purchasing technology all involve some level of risk, but they are relatively less risky as they involve existing products or technologies with proven track records.

Which of the Following Product Development Strategies Has the Highest