Which of the following is NOT an example of a multidomestic strategy?
A) McDonald's stores in India do not sell sandwiches made of beef.
B) IKEA sells standardized, Swedish designed, self-assembly furniture products.
C) The restaurants in Disneyland Paris feature recipes revised for local tastes and increased outdoor seating.
D) Heinz takes over Honig (Holland) that makes local traditional delicacies.
E) Each Hard Rock Café restaurant is designed to reflect the culture and preferences of its location.

Question

Quizplus · Accepted Answer

IKEA's strategy is a global standardization strategy, not a multidomestic strategy. The other options all reflect a multidomestic approach, which involves adapting products or services to the local market.

Which of the Following Is NOT an Example of a Multidomestic