Market leadership occurs when a firm ________.
A) is the number one or number two firm in an industry or niche market in terms of net profits
B) is one of the top five firms in an industry or market niche in terms of sales volume
C) earns twice as much as its closest competitor
D) sells twice as much as its closest competitor
E) is the number one or the number two firm in an industry or niche market in terms of sales volume

Question

Quizplus · Accepted Answer

Market leadership occurs when a firm is the number one or number two firm in an industry or niche market in terms of sales volume. While net profits, sales volume, and earning twice as much as competitors can be indicators of success, being the top firm in terms of sales volume is the most widely accepted criteria for market leadership.

Market Leadership Occurs When a Firm ________