There are two primary rules of thumb for deciding if intellectual property protection should be pursued for a particular intellectual asset. First, a firm should determine if the intellectual property has value in the marketplace. Second, a firm should determine if its intellectual property ________.
A) is directly related to its competitive advantage
B) could be licensed to another company
C) is more than three years old
D) is something that was developed "in-house"
E) rightfully belongs to the firm or the employees who developed it

Question

Quizplus · Accepted Answer

The first rule of thumb is to determine if the intellectual property has value in the marketplace. The second rule of thumb is left open-ended, but the correct answer would be A, as a firm should determine if its intellectual property is directly related to its competitive advantage. This means that if the intellectual property is something unique to the firm and gives them a competitive edge, then it would be worthwhile to pursue intellectual property protection.

There Are Two Primary Rules of Thumb for Deciding If