Tracy Brady is in the process of developing an exciting new product in the smartphone industry. She'd like to show a preliminary description of the product to industry experts and prospective customers to solicit their feedback. Tracy should complete and distribute a(n) ________ statement.
A) perception
B) usability
C) early adopter
D) concept
E) adoption risk-reward

Question

Quizplus · Accepted Answer

Tracy should complete and distribute a concept statement to provide a preliminary description of the new product and solicit feedback from industry experts and prospective customers. A concept statement typically includes a brief description of the product's key features, benefits, target audience, and competitive advantage. It can help validate the product's viability before investing significant resources in development and launch.

Tracy Brady Is in the Process of Developing an Exciting