Which of the following is an incorrect approach to administering a concept test?
A) The concept statement shouldn't exceed one page.
B) After the concept statement is developed, it should be shown to at least 10 people.
C) The best candidates to distribute a concept statement to are family and friends.
D) If time permits, a concept statement should be used in an iterative manner and distributed to several groups of people.
E) A short survey should be attached to the concept statement to solicit feedback.

Question

Quizplus · Accepted Answer

Family and friends may be biased in their feedback and may not represent the target market for the product or concept being tested. It is better to seek feedback from a diverse group that includes potential customers or users.

Which of the Following Is an Incorrect Approach to Administering