To make sure that its customers are satisfied and to probe for new product ideas, Intuit routinely sends employees to the facilities of their customers. This technique for generating new business ideas is called ________.
A) brainstorming
B) day-in-the-life research
C) focus group
D) survey
E) customer advisory board

Question

Quizplus · Accepted Answer

Day-in-the-life research involves observing and experiencing the customer's day-to-day routine to understand their behavior and identify opportunities for new products or services. This is exactly what Intuit is doing by sending its employees to the facilities of their customers. Brainstorming, focus groups, surveys, and customer advisory boards are other techniques for generating new business ideas, but they do not involve direct observation of the customer's routine.

To Make Sure That Its Customers Are Satisfied and to Probe