The trial phase in the adoption of a new product:
A) involves large scale usage of the product.
B) occurs before the awareness phase.
C) permits customers to verify claims about the product.
D) involves no cost for both the firm and the customers.

Question

Quizplus · Accepted Answer

The trial phase involves customers using the product to verify claims made by the firm before making a purchase commitment. This phase helps customers gather more information about the product and its benefits while providing the firm with valuable feedback on the product's performance. The usage during this phase is not necessarily large scale, and there may be some costs involved for both the firm and customers. The awareness phase typically comes before the trial phase, as customers need to be aware of the product before they can try it out.

The Trial Phase in the Adoption of a New Product