Which of the following statements is true of surrogate questions?
A) Typically they remain constant at different times in the evaluation process.
B) They are less useful when one wants to gauge customer reactions early on, even before the product is developed.
C) They are based on the fact that the timing of factual information often matches a product developer's need for it.
D) Their response has little value except to help answer a critical question that cannot be answered directly.

Question

Quizplus · Accepted Answer

Surrogate questions are used when it is difficult or not possible to directly measure what needs to be evaluated. They are not necessarily constant and can change depending on the stage of the evaluation process. They can be useful at different stages of product development. The response to surrogate questions can have value beyond answering a critical question and can provide additional insights. Therefore, option D is the most accurate statement about surrogate questions.

Which of the Following Statements Is True of Surrogate Questions