Which of the following is a disadvantage of perceptual gap mapping?
A) It ignores the nuances and shadings of consumer responses.
B) It relies only on managerial intuition/experience.
C) It deals only with "conceptual leaps" critical to developing new-to-the-world products.
D) It cannot be used for concept generation and new product development.

Question

Quizplus · Accepted Answer

Perceptual gap mapping can ignore the nuances and shadings of consumer responses because it simplifies consumer perceptions into dimensions that may not capture all the subtleties of consumer attitudes and preferences.

Which of the Following Is a Disadvantage of Perceptual Gap