Conjoint analysis:
A) assumes that one cannot represent a product as a set or bundle of attributes.
B) can use the output of gap analysis to select product attributes.
C) uses virtual prototypes for determining product attributes.
D) is a quantitative technique used to incorporate customer input into concept generation.

Question

Quizplus · Accepted Answer

The Answer of Conjoint analysis:
A) assumes that one cannot represent a product as a set or bundle of attributes.
B) can use the output of gap analysis to select product attributes.
C) uses virtual prototypes for determining product attributes.
D) is a quantitative technique used to incorporate customer input into concept generation.

Conjoint Analysis