The _____ approach, proposed by W. Chan Kim and Renée Mauborgne, focuses on adjusting key attributes of current products to create customer value systematically.
A) conjoint analysis
B) perceptual map
C) dimensional analysis
D) value curve creation

Question

Quizplus · Accepted Answer

The value curve creation approach, proposed by W. Chan Kim and Renée Mauborgne, focuses on adjusting key attributes of current products to create customer value systematically. This approach involves creating a value curve that maps out the key attributes of a product or service and ranks them in terms of importance to customers. By identifying which attributes are most important to customers and adjusting the product accordingly, companies can create a new market space and outcompete rivals by offering something that is truly unique and valuable.

The _____ Approach, Proposed by W