Interactivity in the context of e-commerce provides which of the following functionalities?
A) the ability to physically touch and manipulate a product
B) complexity and content of a message
C) the ability of consumers to create and distribute content
D) the enabling of two-way communication between consumer and merchant

Question

Quizplus · Accepted Answer

Interactivity in the context of e-commerce enables two-way communication between the consumer and the merchant, allowing for engagement and feedback. Options A, B, and C do not necessarily require interactivity.

Interactivity in the Context of E-Commerce Provides Which of the Following