Ella is a salesperson at SalesQuarter Inc.She performs a two-factor analysis for account classification and finds that the accounts are less attractive,offering low opportunity.Ella realizes that her accounts are in a weak competitive position.In this scenario,which of the following selling strategies should Ella follow?
A)She should engage in heavy investment on the resources in this account.
B)she should allocate a moderate level of selling effort in order to maintain the current competitive position.
C)She should make heavy investment in the selling effort in an attempt to strengthen her competitive position.
D)She should use alternatives like telemarketing, direct mail, and the Internet.
E)she should advertise through telemarketing, direct mail, and the Internet.

Question

Ella is a salesperson at SalesQuarter Inc.She performs a two-factor analysis for account classification and finds that the accounts are less attractive,offering low opportunity.Ella realizes that her accounts are in a weak competitive position.In this scenario,which of the following selling strategies should Ella follow?​
A)​She should engage in heavy investment on the resources in this account.
B)she should allocate a moderate level of selling effort in order to maintain the current competitive position.​
C)She should make heavy investment in the selling effort in an attempt to strengthen her competitive position.
D)She should use alternatives like telemarketing, direct mail, and the Internet.​
E)​she should advertise through telemarketing, direct mail, and the Internet.

Quizplus · Accepted Answer

Ella should use alternatives like telemarketing, direct mail, and the Internet because the accounts are less attractive and offer low opportunity, making it inefficient to invest heavily in resources or selling efforts.

Ella Is a Salesperson at SalesQuarter Inc