Women and men are most likely to be attracted to strongly gender-typed mates in cultures characterized by

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In cultures where there is a greater degree of gender inequality, individuals are more likely to be attracted to strongly gender-typed mates. This is because gender roles are more rigidly defined in these cultures, and individuals may perceive those who conform more closely to gender norms as being more desirable or suitable partners. In contrast, in cultures with greater gender equality or flexible gender roles, individuals may place less emphasis on traditional gender roles and be more open to a wider range of mate characteristics.

Women and Men Are Most Likely to Be Attracted to Strongly