Managing customer relationships instead of focusing on transactions _______________.

Question

Quizplus · Accepted Answer

Managing customer relationships allows organizations to establish long-term, cost-effective exchange relationships with their customers. It can improve customer loyalty, increase repeat purchases, and lead to positive word-of-mouth referrals. While it may require additional resources, the benefits of managing customer relationships often outweigh the costs.

Managing Customer Relationships Instead of Focusing on Transactions _______________