Most online readers won't dig for buried information. If they can't find the right information quickly, they will move on to another page or site. To avoid this, online content developers should ________.
A) prevent readers from skimming to maintain an effective website
B) cover the most important information briefly at first and then gradually reveal successive layers of detail
C) avoid lists and summaries
D) present information in a concise, skimmable format

Question

Quizplus · Accepted Answer

The best choice is to present information in a concise, skimmable format. This will allow readers to easily find the information they need without having to dig through long paragraphs or lists. Avoiding lists and summaries (choice C) may actually make it harder for readers to quickly find the information they need. Preventing readers from skimming (choice A) is not a realistic or effective strategy. While covering the most important information briefly at first and then gradually revealing successive layers of detail (choice B) can be effective in some cases, it may not be necessary for all types of content or all audiences.

Most Online Readers Won't Dig for Buried Information