Zahra has to conduct market research on the viability of her company's new product. While planning her research, she needs to define its purpose (the conclusion he needs to reach at the end of the process). She should therefore develop a(n) ________.
A) problem statement
B) work plan
C) objectives document
D) statement of scope

Question

Quizplus · Accepted Answer

Developing a problem statement is crucial in defining the purpose of the market research. It enables Zahra to identify and refine the research objective and hypothesis, as well as outline the key questions that the research should aim to answer. Work plan, objectives document, and statement of scope are also important components in planning market research, but they do not define the purpose of the research as clearly as the problem statement does.

Zahra Has to Conduct Market Research on the Viability of Her