Most non-profit organizations are directly involved in two major markets in their marketing activities.One is the non-profit contributors the other is non-profit clients.

Question

Quizplus · Accepted Answer

Non-profit organizations rely on both contributors (such as donors, grantors, and sponsors) and clients (those who receive the organization's services or support) to operate and fulfill their mission. Non-profits must market to both of these groups in order to attract funding and clients, and to build a positive reputation and strong relationships with their stakeholders.

Most Non-Profit Organizations Are Directly Involved in Two Major Markets