When deciding how to promote her new art gallery, Lila Williams decided that she did not need to throw a large grand opening reception. Instead, she promoted the center to the local artists groups and art schools in the area. Lila Williams was engaged in a concentrated targeting strategy.

Question

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By targeting local artists groups and art schools, Lila Williams is engaging in a concentrated targeting strategy, which focuses on a specific group or niche audience rather than a broad target market.

When Deciding How to Promote Her New Art Gallery, Lila