When a marketer adjusts the marketing mix to give customers a clear, distinctive, desirable understanding of what the product does, the marketer is engaging in psychographic segmentation.

Question

Quizplus · Accepted Answer

The marketer is actually engaging in positioning, which is a separate strategy from segmentation. Psychographic segmentation focuses on dividing the market based on customers' personalities, lifestyles, attitudes, and values.

When a Marketer Adjusts the Marketing Mix to Give Customers