For products like blankets, which provide the same benefit for all consumers, marketers should probably use a(n)________ strategy.
A)concentrated targeting
B)lifestyle segmentation
C)benefit segmentation
D)undifferentiated targeting
E)differentiated segmentation

Question

Quizplus · Accepted Answer

Undifferentiated targeting is the most suitable strategy for products like blankets, which provide the same benefit to all consumers. In this strategy, marketers target the entire market as a whole without segmenting it into different groups.

For Products Like Blankets, Which Provide the Same Benefit for All