In the Circles for a Successful Value Proposition framework, the portion of the customer needs\wants circle that doesn't overlap with anything else represents
A)the firm's value proposition.
B)competitors' value propositions.
C)low-priority needs and wants that customers are willing to give up.
D)unmet customer needs\wants.
E)unknown customer needs\wants that the firm does not understand.

Question

Quizplus · Accepted Answer

The portion of the customer needs\wants circle that doesn't overlap with anything else represents unmet customer needs\wants. These are areas where the firm can potentially create a unique value proposition by addressing these unmet needs\wants.

In the Circles for a Successful Value Proposition Framework, the Portion