Jeremiah was assigned to help create a positioning strategy for his employer's products based on product attributes. He should consider
A)the features the engineers feel are most important.
B)the ways the sales representatives have been positioning the firm's products.
C)the characteristics that helped his firm win a statewide award for excellence in manufacturing.
D)what the target market would consider the most important features.
E)the safety record of the firm and its products.

Question

Quizplus · Accepted Answer

When creating a positioning strategy based on product attributes, it's important to focus on the features that are most important to the target market. While the other options may provide useful insights, ultimately the success of the positioning strategy will depend on how well it resonates with the customers who are most likely to purchase the product.

Jeremiah Was Assigned to Help Create a Positioning Strategy for His