A laptop manufacturer is considering designing and marketing a left-handed laptop, with the keyboard rearranged to better suit left-handed people. The CEO is left-handed and has pointed out to senior management that over 10 percent of the population is left-handed. It will be expensive to design this new model, so the laptop manufacturer wants to make sure that this is an attractive segment. For each of the five criteria of segment attractiveness, list a question the laptop manufacturer will want to consider in evaluating the attractiveness of "left-handed laptop users" as a segment.

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The Answer of A laptop manufacturer is considering designing and marketing a left-handed laptop, with the keyboard rearranged to better suit left-handed people. The CEO is left-handed and has pointed out to senior management that over 10 percent of the population is left-handed. It will be expensive to design this new model, so the laptop manufacturer wants to make sure that this is an attractive segment. For each of the five criteria of segment attractiveness, list a question the laptop manufacturer will want to consider in evaluating the attractiveness of "left-handed laptop users" as a segment.

A Laptop Manufacturer Is Considering Designing and Marketing a Left-Handed