The consumer decision process model represents
A)the concept of habitual decision making.
B)the retrieval of an evoked set based on physiological needs.
C)the steps that consumers go through before, during, and after making purchases.
D)the shift from an internal to an external locus of control.
E)the types of decisions all consumers must make for each product or service purchase.

Question

Quizplus · Accepted Answer

The consumer decision process model represents the steps that consumers go through before, during, and after making purchases. These steps include problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. This model helps marketers understand the decision-making process of customers and identify areas where they can influence their decision.

The Consumer Decision Process Model Represents