When her computer monitor wouldn't turn on, Sabrina knew she had a problem. Logically, Sabrina's next step in the consumer decision process would be to
A)identify her need.
B)search for information about monitors.
C)evaluate alternatives.
D)purchase a new monitor.
E)assess her satisfaction with the monitor she purchased.

Question

Quizplus · Accepted Answer

Sabrina's next logical step would be to search for information about monitors in order to determine what her options are and the best solution to her problem. She cannot evaluate alternatives or purchase a new monitor until she has gathered sufficient information. She should also assess her satisfaction with the monitor she ultimately chooses, but that comes later in the process.

When Her Computer Monitor Wouldn't Turn On, Sabrina Knew She