Jason wants to impress Camille with the perfect engagement ring. He has been saving money for months, and he realized his attitudes and perceptions about diamond rings have been changing as he began paying attention to ads for rings. Marketers call this process
A)consumer confidence building.
B)self-actualization.
C)perception construction.
D)prepurchase dissonance.
E)learning.

Question

Quizplus · Accepted Answer

Learning is the process through which consumers change their attitudes and perceptions based on new information or experiences, such as exposure to advertisements.

Jason Wants to Impress Camille with the Perfect Engagement Ring