The macroenvironmental factors that marketers must consider are the company, competition, and corporate partners.

Question

Quizplus · Accepted Answer

The macroenvironmental factors that marketers must consider are often referred to as the "external factors" and include demographic, economic, natural, technological, political/legal, and cultural factors. The company, competition, and corporate partners are more typically considered part of the "internal factors" or microenvironment.

The Macroenvironmental Factors That Marketers Must Consider Are the Company