Consumer goods firms often use reminder advertising to convince consumers to take action, such as switch brands, try a new product, or even continue to buy the advertised product.

Question

Quizplus · Accepted Answer

Reminder advertising is primarily used to keep the brand and its products in the minds of consumers, rather than to convince them to take immediate action such as switching brands or trying new products.

Consumer Goods Firms Often Use Reminder Advertising to Convince Consumers