Procter & Gamble advertises its Tide brand of laundry detergent continuously. This is an example of a pulsing advertising schedule.

Name: Procter & Gamble advertises its Tide brand of laundry detergent continuously. This is an example of a pulsing advertising schedule.
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Question

Quizplus · Accepted Answer

A pulsing advertising schedule involves alternating between periods of very heavy advertising and periods of no advertising, whereas continuous advertising, like that for Tide, means advertising is consistent and steady over time.

Procter & Gamble Advertises Its Tide Brand of Laundry Detergent