Bob Is Working on an Advertising Campaign to Promote Downtown

Bob is working on an advertising campaign to promote downtown businesses. He knows the increasing number of advertising communication channels available and changes in consumers' media usage

A) will force him to use PSAs.
B) increases consumers' preference for high-pressure persuasive advertising.
C) makes his job more difficult.
D) makes it easier to select media.
E) makes budget more important, and creativity less important.