Gabi just bought a pottery store. She knows from the previous owner that almost 60 percent of her sales take place during the Christmas holiday season, with the other 40 percent of sales evenly distributed over the rest of the year. Gabi will probably use a ________ advertising schedule.

Question

Quizplus · Accepted Answer

Gabi's sales are heavily concentrated during the Christmas holiday season, so a pulsing advertising schedule would be most effective. This schedule involves advertising heavily during peak selling seasons and reducing advertising during slower periods.

Gabi Just Bought a Pottery Store