Cedric was struggling selling his golf photography outside a PGA event. When he offered a T-shirt with a golf photograph on it with any framed golf photo, sales picked up. Cedric discovered the value of sales promotions-specifically using ________ in encouraging customers to buy.

Question

Quizplus · Accepted Answer

Cedric's strategy of offering a T-shirt (a premium) with a purchase is a classic sales promotion technique. Premiums are items given for free or at a reduced price with the purchase of another item, designed to increase sales of the primary product.

Cedric Was Struggling Selling His Golf Photography Outside a PGA