In U.S. markets, there are many substitute products for Head & Shoulders dandruff shampoo, suggesting the price elasticity of demand for Head & Shoulders is high.

Question

Quizplus · Accepted Answer

The availability of substitute products indicates that consumers have options and are more likely to switch to a different brand if the price of Head & Shoulders increases, making the demand for Head & Shoulders relatively elastic.

In US Markets, There Are Many Substitute Products for Head