Pioneer or breakthrough products are those that
A)will likely result in late maturity buying.
B)can change consumer preferences.
C)incorporate reverse engineering outputs.
D)require the use of concept testing services.
E)must be geographically centered.

Question

Quizplus · Accepted Answer

Pioneer or breakthrough products have the potential to change consumer preferences by offering something new and innovative. They may create entirely new markets or disrupt existing ones by offering improved solutions to existing problems.

Pioneer or Breakthrough Products Are Those That