Jacob sells commercial-grade kitchen equipment to major hotel chains and restaurants. Whenever he visits his customers, he looks to see if they are using the equipment for other tasks or have modified the equipment for some other purpose. These customers are examples of ________, who can provide ideas for new and improved products.

Question

Quizplus · Accepted Answer

The customers in this scenario are lead users because they are using the equipment in innovative ways that could potentially lead to new and improved products. Laggards are the opposite of early adopters and are slow to adopt new products or technologies. Market testers and concept testers are involved in testing new product ideas before they go to market, while reverse engineers analyze how products work in order to replicate or improve upon them.

Jacob Sells Commercial-Grade Kitchen Equipment to Major Hotel Chains and Restaurants