Sasha is using a test model of her firm's new glow-in-the-dark nail polish to see if it works according to the design specifications. Sasha is involved in
A)test marketing.
B)product launch.
C)alpha testing.
D)target marketing.
E)concept testing.

Question

Quizplus · Accepted Answer

Sasha is conducting alpha testing, which is a type of product testing that occurs before the product is released to the market. Alpha testing is typically done in-house with a select group of testers, and its purpose is to identify any potential issues or bugs with the product before it goes through further testing and eventually hits the market. Since Sasha is testing the glow-in-the-dark nail polish model to make sure it works according to the design specifications, this fits the definition of alpha testing.

Sasha Is Using a Test Model of Her Firm's New