Over the past several years, Starbucks has come under fire by both liberal and conservative patrons for being either too "Christmassy" or not "Christmassy" enough with their holiday cup design. Each time, either side has called for like-minded people to stop going to Starbucks during the holiday season. What is this an example of?

Question

Quizplus · Accepted Answer

This is an example of a legal boycott, where individuals or groups choose not to purchase goods or services from a company due to disagreement with the company's practices, policies, or in this case, the design choices that are perceived as too inclusive or not inclusive enough of Christmas themes.

Over the Past Several Years, Starbucks Has Come Under Fire