Marcello is conducting a survey to identify the needs, wants and perceptions of potential customers. The insight Marcello is looking for is known as
A) customer engagement.
B) voice of the customer.
C) growth through value creation.
D) customer barriers.

Question

Quizplus · Accepted Answer

The insight Marcello is looking for is known as voice of the customer. The voice of the customer is the process of capturing and understanding the needs and expectations of customers through various methods such as surveys, interviews, and feedback. This insight is crucial in developing products and services that meet customer expectations and creating a positive customer experience.

Marcello Is Conducting a Survey to Identify the Needs, Wants