The purpose of the AIDA formula in the order of information is
A) to catch the attention and interest of the reader and their desire and willingness to take action.
B) to help readers' understanding and draw their attention to the writer.
C) to inform the reader and request data from them.
D) to appeal to the reader's values and create desire for a product or a service.

Question

Quizplus · Accepted Answer

The AIDA formula (Attention, Interest, Desire, Action) is a marketing and advertising technique used to get the reader's attention, generate their interest, create desire for a product or service, and prompt them to take action. Therefore, the purpose of the AIDA formula is to catch the attention and interest of the reader and their desire and willingness to take action.

The Purpose of the AIDA Formula in the Order of Information