A strong relationship with traditional and social media is built on
A) knowledge of deadlines and what the media want.
B) credibility and trust.
C) a positive organisational image.
D) strategic alignment of political and social goals.

Question

Quizplus · Accepted Answer

Credibility and trust are the foundation of any strong relationship, including those with traditional and social media. Without these qualities, the media is unlikely to give positive coverage or share information from the organization. Knowledge of deadlines and strategic alignment of goals help, but the relationship cannot exist without credibility and trust. A positive organizational image is also important, but it is a result of successfully building trust and credibility with the media.

A Strong Relationship with Traditional and Social Media Is Built