Why is segmentation by benefits used?
A) to determine the marketer's effectiveness in satisfying the consumer
B) to measure brand loyalty
C) to evaluate post-consumption
D) to focus on the attributes that people seek in a product

Question

Quizplus · Accepted Answer

Segmentation by benefits is used to focus on the attributes that people seek in a product, allowing marketers to tailor their offerings to meet specific customer needs and desires.

Why Is Segmentation by Benefits Used