What is a firm doing when it chooses to target potential customers by postal code, specific occupation, or even lifestyle?
A) megamarketing
B) hypermarketing
C) micromarketing
D) concentrated marketing

Question

Quizplus · Accepted Answer

Micromarketing refers to tailoring products and marketing programs to suit the tastes of specific individuals and locations, including local marketing or individual marketing. Targeting potential customers by postal code, specific occupation, or lifestyle is an example of this approach, as it focuses on very specific segments of the market.

What Is a Firm Doing When It Chooses to Target