What does consumer behaviour refer to?
A) organizational purchase decision-making behaviour
B) customer spending patterns
C) post-purchase decision-making behaviour
D) the ultimate buyer decision-making process

Question

Quizplus · Accepted Answer

Consumer behaviour refers to the ultimate buyer decision-making process, encompassing how individuals or groups select, purchase, use, and dispose of goods, services, ideas, or experiences.

What Does Consumer Behaviour Refer To